This is a challenging beer. It sticks two fingers up to you, even from the shelf with it's "I'm not a fuddy duddy ale" packaging. Once you've picked it up the label continues with the bolshiness, suggesting that you're probably not man enough to drink it. Challenge accepted!
It's a proper old-school IPA at 6% and heavily hopped – as were the original India Pale Ales, to survive the long journey by boat from England to India, if I've got my beer history right. However the bitterness of the hops is a bit too no-holds-barred for my liking and any other subtle flavours are mostly bashed into submission. I wouldn't drink more than one in the same sitting.