Right from the start I’ll point out that God Lager is Swedish for good lager, though the rear label makes plenty of hints that this is in fact a divine beverage. I bought it from Waitrose purely because it looked a little unorthodox on the shelf and seemed to promise something that it could surely never live up to.

And frankly it didn’t. This is a fairly straightforward lager in pretty much every sense, though it has a very fine bubble (in fact it almost seemed flat) that gives it a somewhat classy feel, but only just. Maybe it only achieves perfection in being the perfect example of average, unassuming lager? Even if it is, I need something with a bit more flavour to get excited about. Still – credit to the Nils Oscar Company’s marketing department for a good gimmick.